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Shop the Always in Colour Summer Sale with discounts of up to 70% off. If you’re looking to stock up on basics we’ve got everyday t-shirts from Nike Sportswear, Patagonia and Mollusk, outerwear profiles from Gramicci and Cayl, with tailored shirts from Norse Project and Carhartt perfect for workwear or occasion-wear.

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Norse Projects

Norse Projects first established itself in 2004 as a streetwear boutique and art gallery in Copenhagen. Run by founders Tobia Sloth and Mikkel Grønnebæk, the duo were operating a chain of skateboarding stores named Streetmachine in Copenhagen, Paris and San Diego before progressing into offering a curated range of their own designs alongside other like minded brands, from a small city centre store. The brand has gained a strong following thanks to its quality focused, fuss free designs. Inspiration is taken from the militaria, their influential Nordic surroundings and their understandable appreciation for the great outdoors.

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Norse Projects

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