Norse Projects x Matt Luckhurst Niels Pictogram T-Shirt

Presenting collaborative artwork designed with San Francisco based graphic designer Matt Luckhurst, this moss green Norse Projects x Matt Luckhurst Niels Pictogram T-Shirt is a regular fitting style made from 100% cotton. Inspired by the great outdoors, on the left side of the chest a screen printed graphic in white shows a figure with a backpack and walking stick whilst on the lower right side of the reverse simplistic ‘By Matt Luckhurst’ lettering has been printed in the same colour ink. For comfort and fit retention the curved neckline has a flexible ribbed trim whilst the body and short sleeves have straight cut hems.

Born in Canada but now residing in San Francisco, Matt Luckhurst is a creative director and graphic designer known for working with some of the biggest brands in the world such as Dropbox and Nike. Adding an extra creative layer to the Norse Projects SP21, the new collection features artwork created by Luckhurst which celebrates time spent in nature and compliments Norse Projects’ signature style which combines practical styling for a variety of activities and modern performance fabrics.