Barbour White Label

An archive inspired subdivision of the 5th generation family run company, Barbour White Label focuses on honouring the brand’s outdoor orientated aesthetic through a unique city-centric lens greatly influenced by evolutionary Japanese street culture and contemporary Tokyo street styling. Minimalist and creatively constructed to incorporate reimagined iconic styles into its youthful and sportswear referencing underpinning, Barbour White Label pairs authentic craftsmanship with an admiration for traditional artisanal custom to interpret classic Barbour apparel in an all new light.

Originally founded in 1894 in the Market Place in South Shields, Barbour is a British heritage brand renowned for their waxed goods and their ageless admiration for traditional British countryside values. Proactively reimagining the brand’s ageless appeal in line with modern day context, the White Label subdivision takes constant inspiration from pre-existing collections such as the brand’s Dept. B Heritage Line and Duncan Barbour’s 1936 International Collection to welcome an urbanised utilitarian twist on the brand’s iconic aesthetic. Backed by its ‘Made for Japan’ tagline and its focused use of premium fabrics across its collection of revised essentials, Barbour White Label meets the requirements of necessitated street styling without compromising on character or detail.

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