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Lifestyle | and wander

Bridging the gap between fashion and outdoor apparel, Japanese outdoor brand and wander was launched in 2011 by Issey Miyake alumni Keita Ikeuchi and Mihoko Mori. Born from a passion for outdoor innovation and from a goal to make ‘fashion in nature just as enjoyable as everyday fashion’, Shibuya based and wander continues to fuse contemporary design with an appreciation for technical stylings, all-weather fabric enhancements and performance driven detailing. Pairing precise pattern cutting techniques with durable materials and high-fashion references, and wander’s authenticity and simplistic aesthetic is one that is engineered to conquer all modernised necessities.

Remaining loyal to their ‘pleasure of playing in the mountains’ brand philosophy since their inception, and wander is a visionary outdoor brand that opts to improve existing styles each season, as opposed to starting from scratch each time. Such a creative process enables the brand to focus on performativity at their core, whilst their ‘to roam aimlessly’ namesake continues to encourage outdoor exploration without compromise. A choice use of materials such as PolarTec®, PrimaLoft® and Pertex® Quantum Air are frequently utilised in construction, whilst collaborations with brands including Salomon and Barbour White Label reflect the brand’s multifaceted appeal and admiration for practical, everyday design.

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