Introducing: Taion

Translating from Japanese to English as ‘body temperature’, Taion is a renowned Japanese outdoor label known for their pioneering technological advancements and their commitment to creating highly insulative layers that are built to handle the demands of any challenging climate. Focused on honouring the aspect of self sufficiency with respect to performative function, Taion arrives at Always in Colour to offer a growing selection of minimalistic outdoor layers that are designed to complement explorative ventures without compromise.

Specialising in creating premium, down-filled outdoor apparel, Taion’s commitment to contemporary necessity is one governed by an ingrained appreciation for optimised comfort and unchallenged warmth. Established in 2016 and based out of Chūbu region’s largest city, Nagoya, Taion’s unique design blueprint is one led by a desire to supply exemplary insulation choice without adding too much bulk to the silhouette. Inspired by the Post World War II utilitarian aesthetic influence that captured the attention of Japan’s evolving fashionwear scene, Taion’s function focused undertone is one that combines classic cut-and-sew character, industrial intrigue and noted reference to high quality Japanese finishing. Although already utility-orientated in their generic design style, the brand’s follow up Taion Extra subdivision is one that celebrates luxe-like influence across its range.

Supplying all-season functionality thanks to the brand’s choice use of premium fabrics and conscious tailorings, highly insulative layers such as the Reversible Boa Fleece are styled with vintage hiking aesthetics in mind. A twin-sided quilted composure combines soft touch polyester fleece with an exemplary down-filled shell across the interior, whilst the exposed taped seams and the climbing-style pull loops keep the design’s explorative narrative in mind regardless of setting. A lightweight alternative that still delivers the brand’s hightech self-heating functionality, the packable Taion Crewneck Down Jacket is a crew collared silhouette that can be easily stored within its own storage pouch for quick and easy wear whilst travelling or whilst tackling any impromptu venture. Merging sportswear reference with outdoor utility, the heat retaining Taion Oversized Down Pullover Jacket combines leisurely comfort with the brand’s performative sense of inventive appeal.

Complementing contemporary trends and the rising popularity of Japanese streetwear influence, Taion is a label that is no stranger to creative alliances. Collaborations with the likes of Yosuke Aizawa’s White Mountaineering remain loyal to the brand’s Tokyo ties, whilst more recent collaborations with fellow Japanese streetwear resurged brands include the brand’s Gramicci x Taion Inner Down Jacket, designed in partnership with Mike Graham’s revised 1980’s climbing label, and the Manastash x Taion 12 Way Down Jacket similarly designed alongside freewheeling lifestyle appreciatives Manastash. Combining heritage, artisanal technique and a deep knowledge of seasonal requirements, Taion’s refreshing design style is one guided by an undoubted appreciation for quality craftsmanship, classic Japanese aesthetics and their own innovative sense of untainted, modern-day appeal.

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