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New Balance

An athletic sports footwear brand with transatlantic heritage, New Balance continues to produce footwear both in the US and here in England. Initially well known for running shoes, New Balance has developed since its inception in 1906, making footwear across multiple sports activities and are highly regarded for their quality and design far beyond the track and field. The New Balance Made range is their premium, limited line featuring classic styles like the 576, 1500, 995 and 998 shoes, whilst the New Balance 327 and the 237 are modernised silhouettes recast from traditional trail-running lineages.

Collaborating with Los Angeles’ Reformation in late 2019 and again in 2020 for a continued partnership that focuses on pairing eco-friendly materials with sustainable celebrations of some of the sports industries must iconic New Balance sneakers, the pioneering footwear brand continues to address contemporary necessity with an open-minded visionary direction and commitment to performative function. A representative brand that was deemed an alternative to the hegemony of adidas terrace-culture heavyweights during the ‘90s, New Balance’s intergenerational and cross-cultural appeal finds itself well-placed at the intersection between heritage styling and contemporary fashion.

Collaborating with Los Angeles’ Reformation ... More >