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Birkenstock

Founded in 1774 in the small German village of Neustadt, ‘Birkenstock’ is the family name of the brands founder Johann Adam Birkenstock and was originally registered as a shoe-making brand in 1774 in the small German village of Neustadt. It wasn’t until Johann’s grandson, who made the revolutionary breakthrough in later years by experimenting with crafted insoles that mould to the shape of the foot, opposed to the traditional flat footbed, that Birkenstock gained a respected following. Transitioning from a more medically-focused design recommended by specialists and spas for those suffering from foot fatigue, chronic pain and discomfort, the Birkenstock Arizona was presented in an array of natural colourways to a wider market during the 1970’s and became synonymous with those living relaxed California surf and beach orientated lifestyles.

Few shoes, especially of the sandal variety have endured such times as Birkenstock. Widely due to the brand's neutral aesthetic design, versatility and associated reputation with relaxed lifestyles and warmer days, Birkenstock designs not only look good but are also created to do good for the foot. The engineered Birkenstock footbed is contoured to match the shape of a healthy foot with toe grips positioned in the correct place for the natural form that results in providing a beneficial fit. Endlessly reworked in different fabrics with reworked strap variations and high quality finishes, the Birkenstock legacy expands across sandals, boots, natural cosmetics and seasonal editions that ensure the brand’s history lives on for years to come.