Nike Sportswear: The Nike Blazer Low X
A contemporary revision of arguably one of the most well respected and admired courtside silhouettes from Nike’s basketball lineage, the Nike Blazer Low X is a revolutionised profile that finds itself as the latest addition to the brand’s progressive and performative Project X series. Pairing technological advancement with the strive to deliver the best in cushioned comfort and creativity, the Nike Blazer Low X merges archived tradition with an air of inspiring contemporary optimism.
A series that remains loyal to the brand’s Blue Ribbon Sports heritage and the brand’s own boundaryless inventional blueprint, Nike’s Project X is a venture that focuses on welcoming contemporary advancements to both running and basketball favourites. Updating silhouettes with modernised lifestyles in mind, Nike’s Project X continues to hone in on the brand’s ode to human potential with respect to their strive to better design the future of sport.
Joining similar series assignments such as the Project X Gs and other technically enhanced apparel, the Nike Blazer Low X is a timely revision of one of the most iconic courtside profiles of all time; the Nike Blazer. Originally coined after the Portland Trail Blazers and engineered by Nike co-founders Bill Bowerman and Phil Knight, the ‘73 Blazer is a profile that hosts an international, cross-cultural narrative that continues to expand far beyond its original hardwood ties. Undergoing a number of technical rewrites over the course of its 48 year reign, including being updated to feature Lance Mountain’s Air Zoom restructure in 2005 and enhanced reinforcements through Nike SB team rider Grant Taylor’s most recent offering of Nike SB Blazer Low GT, Nike’s Project X chimes in to welcome its own unique take on the time honoured classic.
Exchanging the classic vulcanised sole for a stitched cupsole construction, the Nike Blazer Low X’s renewed characteristic is one that celebrates unreserved comfort from first wear. Retaining the design’s original, low collared composure additional Project X advancements include the transition to an injection moulded EVA cushioned insert and a ¾ length foam midsole for increased energy absorption and return. Redesigned with a view to breathe new life into an archived favourite, premium tumbled leather constructs the uppers of all three colours; medium olive, summit white and black. Ornate midfoot perforations seek to honour the usual collegiate Swoosh with a refined outline-inspired sense of shadowing, with the recessed seven eyelet lacing system, the padded ‘Nike’ embroidered tongue and the embroidered heel brace styled with the same characteristics as the design’s original muse. Laser etched across each exterior quarter, referential ‘Nike Blazer EST 1973: Style Code #4100’ detailing is exposed for a futuristic finish that offers subtle similarities to the ideational narrative exemplified by other collections such as Nike’s D/MS/X and N.354 installments.
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