Norse Projects SP21: Collection Overview

Using a combination of traditional techniques and contemporary technical fabrics, the Norse Projects SP21 collection is compiled of core designs such as cotton t-shirts, classic hooded sweatshirts, Oxford button through shirts and essential indigo wash denim jeans that each capture the character of the Copenhagen brand. Simultaneously demonstrating how they continually refine and progress upon a versatile wardrobe, Norse Projects allow their eye for quality and Danish sophistication to speak for itself with minimal branding that includes simplistic ‘N’ emblems embroidered onto summer-appropriate headwear and illustrated prints across t-shirts that capture an appreciation for the outdoors, which acts as a constant influence each season. Colour tones such as light grey melange, Dartmouth green and ultramarine have been pulled straight from nature, whilst shades such as industrial orange are in tune with Norse Projects’ ongoing blend of nature-orientated and urbanised styling.

Conscious of their environmental impact, key outerwear pieces constructed from denim feature trims made using a rational amount of water and energy, without the use of synthetic chemicals, whilst select natural indigo dye processes result in garments that carry a unique colour wash which gains a unique personality over time. In the way of more technical materials, Norse Projects has continued to build upon its partnership with GORE-TEX® to offer reliable protection from the elements within lightweight, refined silhouettes inspired by heritage outdoor designs.

Having initially established itself in 2004 as a streetwear boutique and art gallery in Copenhagen, curation and a distinctive design-focused undertone naturally runs throughout every Norse Projects release. Instead of using statement artwork or prints, attention is given to fabric, cut and construction to establish a modern look fuelled by tradition and the idea of building a staple wardrobe. Refreshed in new colour tones and summer-appropriate fabrics, for SP21 core items such as the Norse Projects Vagn Classic Hoodie have been presented in a selection of darker shades which work in harmony with the brighter tones of this seasons colour palette, acting as a versatile base that can be easily paired with a t-shirt, shorts, denim and even swimwear during the summer months ahead. Offering similar coverage but through a more formal silhouette, the Norse Projects Osvald Corduroy Shirt has a classic fit cut from fine wale cotton corduroy sourced from Duca Visconti Di Modrone, an Italian textile mill specialising in cotton founded in 1838 who Norse Projects partners with each season for premium fabrics. Bringing a luxurious touch to button through shirts such as this one which has been created with the warmer months in mind, the selected corduroy results in the perfect casual overshirt for when you are seeking coverage without unwanted bulk.

Tying in with the Norse Projects story which sees references pulled from history and heritage, blended with more contemporary updates and a modern aesthetic, this season’s variation of the Norse Projects Anton Oxford Shirt sees striped alternatives reminiscent of early ivy league uniforms, achieved through the use of an Italian cotton fabric constructed by Duca Visconti Di Modrone in the same way as the original collegiate editions. Clean yet comfortable, Norse Projects prove the importance of owning classic shirting designs but ensure relaxed suitability for everyday wear with a mother of pearl button-through front fastening, curved hemline and adjustable sleeve cuffs. Whether you are seeking a lightweight city-appropriate summer ensemble or use shirts as your preferred coastal cover up, styles included within the Norse Projects SP21 collection achieve the perfect blend of smart versatility and breathability. Seeing you through until the autumn during outdoor ramblings and excursions, either shirt pairs easily with designs such as the Norse Projects Aros Light Twill Shorts which offer a regular fit cut from mercerized cotton - a process that improves tear strength and the richness of individual colour finishes with a resulting silk-like luster.

Made in Italy using fabrics and trims sourced from within the country for a heavier duty finish within a timeless denim design, the five-pocket indigo Norse Projects Regular Denim Jeans feature a regular rise and leg with a subtle taper from the knee to hem for reduced fabric around the ankle which looks particularly good with a crisp white trainer or tennis style shoe. Going hand in hand as two key styles for the summer, we suggest pairing denim with the Norse Projects Niels Canoe Adventure T-Shirt that makes reference to outdoor leisure activities with a detailed illustration of two adventurers exploring the open water. Whilst Norse Projects do not rely heavily on statement artwork as a form of expression, each season their selection of cotton t-shirts act as a walking canvas for collaborative prints and illustrations that perfectly capture their ongoing connection with and appreciation for nature.

Expanding upon this with a focus towards performance, the Norse Projects partnership with GORE-TEX® progressively develops upon more refined variations of significant outerwear jackets and accessories, enhanced with weather resistant outers and considered details. Preparing you for the outdoors in both remote and city environments, the durable, breathable and waterproof finish of the Norse Project Fyn Shell Jacket has been updated for SP21 as a ‘3.0’ variation featuring a re-engineered pocket design and trim package. Constructed with a GORE-TEX® membrane bonded to a lightweight recycled outer fabric and finished with a DWR coating, the sleek aesthetic and minimal fuss makes this jacket a favourite for interchanging between a variety of environments, allowing you to get more from just one item.

Similarly, headwear within the Norse Projects SP21 collection transitions effortlessly between different spring and summer weather conditions, whether you are facing sun, light rain, wind or all three. Carrying matching characteristics as other designs within the Norse Projects GORE-TEX® range, the Norse Projects Gore Tex Bucket Hat adds a technical touch to a favourite silhouette to offer protection from the elements whilst allowing for familiar styling. Equally versatile in its aesthetic but with a more relaxed cotton twill construction, the minimalist Norse Projects Twill Bucket Hat has a classic fit complete with a mini embroidered ‘N’ logo on the front which has been duplicated across the six-panel Norse Projects Twill Sports Cap with a streamlined cut reminiscent of custom sports uniforms.

Admired for their refined and practical approach to design, Norse Projects are renowned for their ability to create a functional, versatile wardrobe each season which they achieve through working in collaboration with specialist textile mills and like-minded brands. Following their own ‘A Product Of The Cold Cold North’ slogan, the design team takes note from their heritage surroundings and at the same time considers different international lifestyles and everyday routines. Going beyond offering the average t-shirt or jacket, practicality is combined with high grade styling to set Norse Projects apart from the crowd and has earned the brand a global following of admirers who favour their harmonious connection to the changing seasons.

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