Wood Wood SS21: Collection Overview

Mirroring the energy we are experiencing as spring begins to bloom and new life emerges within nature, Copenhagen based label Wood Wood has balanced creative expression with function to create modern day cuts and personalised essentials for SS21. Translated across t-shirts, tech jackets, knitwear and six-panel caps, elements from tailoring, archival utilitarian clothing and original British hunting jackets are prominent across focal menswear styles and the progressive ‘Double A’ range of monochrome basics. Representing a much-needed change and the emerging lustre as we transition into the new season, artwork developed from a visit to the Nokken allotment gardens, located just fifteen minutes outside of Copenhagen’s influential city centre, has been included to highlight the creative significance of the brand’s Scandinavian roots whilst an established, refined aesthetic is a representation of Wood Wood’s considered character.

Achieving a level of weather-resistant performance that suits the move into spring and summer, Wood Wood SS21 outerwear retains a familiar aesthetic but with the incorporation of technical elements influenced by classic styles such as British hunting jackets and hybrid hiking designs that remain popular within streetwear. Arriving together as two leading outerwear options within the latest release, the sharply cut silhouette of the Wood Wood Bauer Tech Jacket expresses its place as a transitional design, reminiscent of traditional waxed outerwear with a corduroy collar neckline and neat snap button front. Alongside this, the more sportswear-driven, Wood Wood Luke Nylon Jacket has contemporary features and adjustable details but avoids straying too far from the brand’s established identity. Supportive of better sustainable practises, Wood Wood are selective of their use of fabrics to achieve weather-resistant protection that doesn’t stray too far into the performance realm but ensures reliable longevity across fundamental designs.

Translating a similar vision against trouser options, notes have been taken from key SS21 trends for the function-orientated Wood Wood Halsey Nylon Trousers which act as a lightweight replacement for your usual go-to styles when seeking a seasonally-appropriate refresh. Standing out against straight cut denim styles and chinos with subtle tailored cuts, which always pair particularly well with t-shirts and jackets, this cargo inspired design has a noticeably polished finish but for an alternative edge, adjuster cords have been placed around the leg hems and large patch pockets sit on either side of the front. For a contrast in texture when it comes to everyday pairings, the Italian-made multicoloured John Stripe Jumper would be our choice to add a playful touch to trouser options this season. Delivering the perfect level of warmth as we move into summer, the select blend incorporates alpaca and wool fibres with a garment brushed finish for an enhanced appearance.

Encapsulating the contemporary Wood Wood vision, cotton t-shirts retain their essential appeal whilst acting as walking canvases for brand expression, complete with personal touches. Making reference to their home of Copenhangen and purposefully built natural spaces found outside of the central city area, new artwork has been introduced for this release that captures shapes and colour tones found within agriculture. Differing from the usual Wood Wood signature initials and aesthetic, the Sami Fruit T-Shirt and Sami Shroom T-Shirt have both been constructed from organic cotton to appropriately highlight the brand’s attention to environmental impact whilst featuring abstract screen printed decoration on the front and reverse in celebration of nature; perfectly timed for the arrival of spring.

Helping you to build a fundamental wardrobe with high quality styles as building blocks, the ongoing Wood Wood ‘Double A’ range is suited to transitional times between spring and summer, autumn and winter, with basic cotton t-shirts and classic headwear, alongside jersey and fleece styles. Set within a circle and stitched in different colour tones across select items for a lively touch, double ‘A’ applique emblems help to distinguish styles associated with the range and act as a confirmation of quality, as well as attention to production. For sophisticated everyday styling, the grey melange Wood Wood Ian Hoodie suits pairing with the aforementioned Wood Wood Luke Nylon Jacket for a contemporary look and for more relaxed occasions or sportswear can be layered with sweat shorts or contemporary cargo trouser styles. Adapted with subtle colour changes, the regular fit Wood Wood Mel Stripe Long Sleeve T-Shirt is reminiscent of a French maritime classic and demonstrates understated Scandinavian characteristics at its very best with minimal stitching and premium execution. In tune with the blend of different subcultures and key attributes often seen within streetwear, the Wood Wood Eli Cap carries a more sports-focused character in comparison to styles within the rest of the capsule with a protective curved peak, embroidered eyelets and a colour matched self-fabric adjuster strap around the reverse. Using European manufacturers for reduced transport and environmental impact, every fabric used within the ‘Double A’ capsule has been tested for harmful substances to achieve 100% organic cotton certification.

Described as more of a style and attitude than a brand, the creation of Wood Wood was developed through a combination of fashion and lifestyle, initially orientated around graffiti and ‘90s street culture. Evolving throughout time just as founders Karl-Oskar Olsen and Brian SS Jensen have, matured elements have been incorporated since the brand’s introduction in 2012 but a sense of youthfulness and strong streetwear suitability have remained. Influences from sports, art, music and various eras of youth culture are at the core of each season’s development and for SS21 attention to the Copenhagen landscape has been brought to light through aforementioned references to Nokken allotment gardens, sustainable inner city spaces designed to help residents achieve a city-nature balance in close proximity to the main urban districts. Having made more than fifty collaborations with global brands such as Nike, Barbour and adidas, Wood Wood present their own seasonal collections alongside like minded labels online and within their internationally situated physical stores to express their vision further and admiration for design in all forms.

Back to the Blog