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AiC Essentials | Nike
Representative of both a lifestyle and a brand, Nike Sportswear hosts an admirable 50 year legacy that finds itself well-placed at the forefront of sporting innovative and groundbreaking technological advancement. With a substantial international presence and a loyal following composed of athletes, streetwear admirers, sneakerheads and industry influencers, Nike’s referential ‘Just Do It’ slogan is one dedicated to its open-minded visionary direction and its passion for performative function. Loyal to its Blue Ribbon Sports legacy spearheaded by Phil Knight and Bill Bowerman during the early ‘60s, Nike’s cross-generational appeal and trans-atlantic foothold remains a pioneering front-runner in the realm of evolutionary street and sport styling.
Known for their classic Air Force 1, Air Max 95 and Air Max 97 collections, Nike continues to push the contemporary boundary with their expressive aesthetic and their ability to remaster archival classics such as the returning Nike Air Tailwind 79, the Nike Daybreak, the Nike Waffle Racer and the Nike N.354 series. Deconstructed conceptualisations take shape through modernised silhouettes such as the Nike React Sertu, while time-honoured courtside-hailing classics such as the Killshot OG and Cross Trainer keep the brand’s sporting heritage in check. NSW everyday essentials such as Nike t-shirts, sweaters, hoodies and precision-engineered jackets maintain the brand’s authoritative apparel lineage with respect to their sustainability-minded Move to Zero initiatives and their continually updated post-consumer recycled Nike Grind blueprints.
Representative of both a lifestyle and a brand, Nike Sportswear hosts an admirable 50 year legacy that finds itself well-placed at the forefront of sporting innovative and groundbreaking technological advancement. With a substantial international presence and a loyal following composed of athletes, streetwear admirers, sneakerheads and industry influencers, Nike’s referential ‘Just Do It’ slogan is one dedicated to its open-minded visionary direction and its passion for performative function. Loyal to its Blue Ribbon Sports legacy spearheaded by Phil Knight and Bill Bowerman during the early ‘60s, Nike’s cross-generational appeal and trans-atlantic foothold remains a pioneering front-runner in the realm of ... More >
