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Aries | Aries

Recognised for their unapologetic graphics and admiration for both ‘80s and ‘90s influences, Aries is a London based label founded in 2012 by Sofia Pantera, owner and designer of Silas, and graphic artist Fergus Pucell. Born from a desire to create something that wasn’t bound by high-street constraints, Aries’ unisex design narrative strives to blur the fashion binary through a love for relaxed cuts, unique prints and subtle streetwear references. Delving deep into a fascination for the deep societal implications clothing can have, Aries is defined as a cult streetwear brand supported also by the launch of their first physical storefront based in London’s Soho.

Inspired by Purcell’s ties to the creation of Palace Skateboards’ logo, Aries’ iconic Temple logo was designed as a reference to classic Italian luxury brands, with their contemporary aesthetic continually exploring and reinterpreting iconic fashion history designs. Collaborations include those with the likes of New Balance and countless photographers, whilst their passion for creating genderless apparel and accessories continues to push the boundaries set by the clothing industry.

Recognised for their unapologetic graphics and admiration for both ‘80s and ‘90s influences, Aries is a London based label founded in 2012 by Sofia Pantera, owner and designer of Silas, and graphic artist Fergus Pucell. Born from a desire to create something that wasn’t bound by high-street constraints, Aries’ unisex design narrative strives to blur the fashion binary through a love for relaxed cuts, unique prints and subtle streetwear references. Delving deep into a fascination for the deep societal implications clothing can have, Aries is defined as a cult streetwear brand supported also by the launch of their first physical ... More >

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