Levi’s® Red Tab™

Coined the ‘root of all denim’ thanks to their pioneering legacy that stretches an expanse of almost 167 years since founder Levi Strauss epitomised the classic American styling in 1853 through his blue-collar dry goods company, Levi’s® has become a go-to brand for many contemporary urbanites and streetwear admirers looking for something a little more innovative, yet effortless in appearance. Patented in 1936 and subject to endless copyright litigations, the ‘Red Tab™’ is deemed as Levi’s® certified stamp for premium-quality craftsmanship and instantly recognisable iconography. Found across the surface of many of their highly-esteemed designs such as their 511, 721 and 501 jeans, as well as upon new-season FW20 arrivals such as their revised Jackson Worker Shirts and their Type 3 Sherpa Trucker Jacket, Levi’s® iconic embroidered Red Tab™ is a symbol of excellency, inheritance and age-old tradition.

Joined by the classic ‘two-horse’ logo, later updated in 1989 to be replaced by two cars, Jacob Davis and Levi Strauss’s iconic red-tab is now an internationally recognised symbol for superior manufacturing and high-end merit. Loyal to the brand’s ‘we are who we are’ ethos and its drive to promote individual uniqueness through its ‘stay connected’ cross-cultural vision, Levi’s® Red Tab™ collection pairs timeless Americana with a more urbanised approach to premium-quality streetwear.

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