11 results
thisisneverthat | thisisneverthat
Rooted in a deep appreciation for reinterpretation, South Korea based thisisneverthat® was founded in 2010 by Cho Nadan, Park Inwook and Choi Jonkyu. Drawing continual influence from a broad spectrum of global subcultures, the brand blends elements of vintage sportswear and military aesthetics with an admiration for early 2000s skate culture. With an approach that adopts, adapts and reimagines familiar styles, thisisneverthat® delivers collections that feel both nostalgic and forward-thinking. Their Seoul flagship space serves as a hub for both emerging creatives and longstanding collaborators, reinforcing the brand’s position at the intersection of fashion, music, and art.
thisisneverthat®’s design philosophy reflects an instinct for evolution, blending technical fabrication with an intuitive grasp of everyday wearability. Their collections feature premium materials sourced from Japan and beyond, balancing functionality with an effortless, lived-in aesthetic. Frequent collaborations include those with brands including New Balance, GORE-TEX and Gramicci, whilst their distinct visual identity and creative narrative observe contemporary streetwear through a lens of cultural reinterpretation and archival influence.
Rooted in a deep appreciation for reinterpretation, South Korea based thisisneverthat® was founded in 2010 by Cho Nadan, Park Inwook and Choi Jonkyu. Drawing continual influence from a broad spectrum of global subcultures, the brand blends elements of vintage sportswear and military aesthetics with an admiration for early 2000s skate culture. With an approach that adopts, adapts and reimagines familiar styles, thisisneverthat® delivers collections that feel both nostalgic and forward-thinking. Their Seoul flagship space serves as a hub for both emerging creatives and longstanding collaborators, reinforcing the brand’s position at the intersection of fashion, music, and art.
thisisneverthat®’s design philosophy ... More >
thisisneverthat Times Cap, Black
Sizes
- S,
- M,
- L,
- XL
thisisneverthat T-Logo T-Shirt, White
Sizes
- S,
- M,
- L,
- XL
thisisneverthat T-Logo T-Shirt, Ink
Sizes
- S,
- M,
- L,
- XL
thisisneverthat T-Logo LT Hoodie, Washed Black
Sizes
- S,
- M,
- L,
- XL
thisisneverthat T-Logo LT Crewneck Sweatshirt, Moss
Sizes
- S,
- M,
- L,
- XL
thisisneverthat Washed Work Jacket, Green
Sizes
- S,
- M,
- L,
- XL
thisisneverthat Washed Carpenter Jacket, Black
Sizes
- S,
- M,
- L,
- XL
thisisneverthat Nylon Anorak Parka, Camo
Sizes
- S,
- M,
- L,
- XL
thisisneverthat INTL. Team Jacket, City
Sizes
- S,
- M,
- L,
- XL
thisisneverthat INTL. Team Jacket, Black
Sizes
- XS,
- S,
- M,
