Veja

After visiting a Chinese factory in 2003, Veja founders François-Ghislain Morillion and Sébastien Kopp were taken aback by the workers poor living conditions and decided to create a trainer brand that promotes transparent manufacturing and products that reflected the current innovative generation. Releasing their first trainer style in 2005, Veja found suitable materials and sustainable manufacturing options in various parts of Brazil. Fair trade organic cotton, recycled cotton, Amazonian rubber and the use of upcycled materials such as fish leather and recycled plastic bottle ‘B-Mesh’ suit the minimalist, textural style of Veja with tonal colour pops and simplistic branding. Promoting positive impact through tracking each stage of production, Paris-based Veja are leading the way in sustainable footwear design.

Asking consumers to look beyond the sneakers and to look at how they’re made, Veja continues to call for transparency and ecological balance when it comes to mindful manufacturing of apparel and footwear. Implementing small solutions toward normalizing sustainability across the bigger picture, signature styles such as the Veja Roraima, V-12 and Rio Branco adhere to the brand’s reinvention of the most symbolic product of our generation, whilst designs such as their Veja V10 womens and their V-10 CWL honour free-from vegan materials in line with their growing rate of preservation across the Amazonian forest. Pairing classic racket-sport silhouettes with a consideration for conscious craftsmanship, Veja’s legacy is one centred well and truly at the heart of evolutionary footwear function.

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