Wood Wood | Wood Wood

Aiming to capture the perfect balance between tailoring and sophisticated expression, Wood Wood was established in 2002 in Copenhagen, Denmark where co-founders Karl-Oskar Olsen and Brian SS Jensen continue to direct the brand which has become known for achieving a blend of style and function with a certain refined Scandinavian touch. Having expanded to offer stores in London, Berlin and Aarhus, Wood Wood has maintained their ‘Contemporary Streetwear’ appeal whilst being in tune with moving trends. High fashion, sports and streetwear are noted influencers of the brand, with underlying themes of youth culture, art and music stemming from the brand’s admiration for graffiti and evolutionary ‘90s street culture.

Representative of both style and attitude, Wood Wood’s innovative ability to fuse underground reference with high-end aesthetics is a trait well-tuned, with their creative understanding of iconography and juxtaposing archetypes true to Olsen and Jensen’s visionary mindset. Collaborations with Nike Sportswear, adidas and heritage Japanese label Mizuno demonstrate the brand’s ambidextrous ability to honour its streetwear-come-sportswear ideals, whilst their classic-cut shirts, jackets, trousers and vests supply a utilitarian undertone inspired heavily by cross-cultural innovations, Nordic design blue-prints and classic workwear stylings.

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