A.P.C. Petit New Standard Jeans

A.P.C. continue to add to their long standing reputation in denim production with a fresh selection of new season styles. Seen here with an indigo stonewashed finish, these Petit New Standard Jeans are made from a Japanese stretch denim woven from 98% cotton and 2% polyurethane. Designed to be a core piece within any wardrobe, the straight mid rise, tight fit and 33” inseam make this is a unisex style with five pockets and a button fly. A small silver engraved button completes the waistband fastening and displays A.P.C.’s ‘Atelier de Production et de Création’ tagline.

Perhaps best known for their use of raw Japanese denim alongside a distinctively low-key aesthetic, A.P.C. are an independent Paris based atelier founded by Jean Touitou in 1987. A focus on simple design combined with carefully selected textiles promotes everyday luxury that stands out from the crowd due to its refinement. Spring 2019 looks to include pops of vibrant colour with a light nod to silhouettes popular in the 1950’s.