Let My People Go Surfing (Revised

Let My People Go Surfing (Revised Paperback) by Yvon Chouinard. Written by Patagonia founder and passionate environmentalist businessman Yvon Chouinard, Let My People Go Surfing is a paperback book that shares the lessons and knowledge of a ‘reluctant businessman’. Printed on 272 pages of 100% recycled paper, Chouinard gives an insight into the earlier days of Patagonia before discussing challenges and innovative changes to the company which continues to set it apart from the rest of the industry. From their Worn Wear tour and promotion of fixing what is broken, to on-site childcare, this book will be inspiring to anyone who is a fan of Patagonia’s ethos or is seeking ways to do business a little differently.

Passionate about climbing and nature from a young age, Yvon Chouinard has retained his dedication to finding solutions to creating new products without imparting harm onto the planet since founding Patagonia in 1973. Born through the need for climbing equipment that could be reused and not be left within the rock, the brand developed from hand made pitons into apparel and has since become known for left-wing marketing ads, clothing repair tours and inspiring feature length films.

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