Norse Projects x Matt Luckhurst Niels T-Shirt

Designed in collaboration with Canadian creative director and graphic designer Matt Luckhurst, this aptly titled black Niels T-Shirt from Norse Projects arrives as a new-season staple from the brand’s latest release. Made from 100% cotton with a lightweight 180gsm fabric composure, this regular fitting t-shirt is further defined by its straightened hemline, flexible rib-knit collar and its laid-back yet attentive appeal. Across the left-chest, a multi-toned graphic displays a graph-like globe with ‘Norse East South West’ side-panel detailing in shades of blue, peach, white and pastel green. On the rear, commemorative ‘By Matt Luckhurst’ print branding appears above the hemline for a sleek and celebratory finish.

Having worked with some of the biggest brands in the world, graphic designer and creative director Matt Luckhurst is now a proud co-founder of The New Company - a contemporary marketing initiative that aims to shift traditional perspectives in mixed-media advertising towards one that is led by inclusivity and the notion of global connectedness.