Norse Projects x Matt Luckhurst Vagn Hiking Sign Hoodie

Designed in Copenhagen and made in Portugal, this black Norse Projects x Matt Luckhurst Vagn Hiking Sign Hoodie features collaborative artwork made by San Francisco based graphic designer Matt Luckhurst created especially for the Norse Projects SP21 release. Inspired by the great outdoors, on the left side of the chest an arrow pointing upwards has been set within an orange background whilst directly next to it a ‘N’ letter sits against a navy background to bring a strong burst of colour to the design. Offering warmth and protection from the elements, the attached hood can be resized to suit using colour matched external pullcords with metal aglets and at the waist a kangaroo pouch pocket provides space to carry essentials whilst doubling up as a hand warmer compartment. Helping to keep the fit secure and comfortable during everyday wear, wide ribbed cuffs wrap around the edge of the body and long sleeves.

A native Canadian now residing in San Francisco, Matt Luckhurst is known for his distinctive graphic style as the co-founder of The New Company, a brand and marketing agency renowned for its collaborative work that includes typography, colour theory, motion graphics and cultural context. Having worked with major brands such as Nike and Dropbox, Luckhurst has lent his creative hand to Norse Projects for their SP21 through simple but effective graphics that celebrate time spent in the great outdoors.