The Responsible Company (Revised - Paperback) - Yvon Chouinard & Vincent Stanley
Written by the company’s founder Yvon Chouinard alongside author and executive Vincent Stanley, this revised edition of The Responsible Company accounts the progressive confidence developed throughout time by both the brand and its surrounding culture. With a reputation for ground-breaking environmental practises and high quality clothing, Patagonia continues to lead the way when it comes to innovative business design and practise and this book explains the lessons learnt from Patagonia’s first 40 years alongside documenting efforts by other companies. Appealing to both small and large corporations, this paperback gives a real insight into how we can each make a difference by remaining true to our own ethos whilst successfully running a business. Published by Patagonia and printed on FSC recycled paper. Winner of the 2013 Green Prize for Sustainable Literature: Business.
Founded in 1973, Patagonia was launched out of the need to create reusable mountain equipment and apparel that suited repetitive use and abrasion. For over 40 years the brand has been leading the way in environmentally focused design and business, which has inspired many other corporations to be innovative in their own practise. If you are interested in reading more about the history of Patagonia and it’s business plan, check out the Patagonia Business Library three-part collection.
- FSC Recycled Paper
- 150 Pages
- 8.25" x 5.5"
- Published by Patagonia
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