Soulland Googie Hoodie

Inspired by the brand’s simplified ‘LOGIC_041904’ design aesthetic with its minimalist white-on-black colourway and its relaxed profile, this new-season Googie Hoodie from Soulland is set to deliver exemplary insulative protection when paired with any urbanised wardrobe. Crafted from a heavyweight blend of 85% GOTS organic cotton and 20% polyester fleece, this brush-lined hooded sweater features cuffed sleeves, an elasticated hemline and colour-matched drawcord trims with metallic aglets across the opening of its spacious, deep-set hood. Above the waist, a practical dual-entry pouch pocket supplies the wearer with ample on-the-go storage, whilst the crisp-white flocked ‘Soulland’ logo across the immediate centre of the chest signs the design off with a streamlined sense of appeal.

Founded in 2002 and opening their first flagship store in 2013, Copenhagen-based Soulland is a brand that never ceases to deliver when it comes to contemporary styling wrapped in Scandinavian heritage. Named after founder Silas Adler’s homeland and derived from the term ‘sjælland’, Soulland is a humble and down-to-earth lifestyle brand that continues to challenge the status quo through its unique and highly understated aesthetic.